You have been putting a lot of resources and effort into creating a cosmetic product – but what if customers still don’t buy? Paying attention to your cosmetic labels design is essential for customers to buy. Be it a lipstick or a cosmetic serum – your product on display must effectively address customer concerns.
No matter how nice-looking the packaging box or how excellent the cosmetic inside is, if the label design is unclear or unengaging – you’re risking sales. Visual aesthetics are essential when we talk about printed product labels. The quality and design of labels differentiate a great label from a lousy one.
This blog post will discuss helpful tips on custom labels ideas for your cosmetics product range and things to look out for.
Things to Embrace and Avoid While Designing Cosmetic Labels
The design should present a clear picture of what cosmetic product you’re selling and its impact on customers.
Before we get into design, some important aspects to be aware of are:
- The printed label should be honest. It must not mislead the consumer.
- Your label design’s function is to tell a story about your cosmetic product. And it would help if you kept it as authentic as possible.
A few consequences of false labeling will be:
- Cosmetic users will ultimately find out that your labels were not honest about presented information.
- Instead of a word-of-mouth promotion – the awful experience will prompt customers to complain about your cosmetic brand and its products in a bad light.
Be Aware of Government Regulations on Labeling Cosmetic Products
Along with beautifying design elements – it’s equally essential the cosmetic labels should be per government regulations. Properly following government laws while labeling your cosmetic product will save your business from any lawsuit.
From a design point of view, consider different shapes and sizes of printed labels you’ll use for cosmetics. A single type of label design will not fit all the different types of cosmetic products you manufacture. It’s because cosmetic products are as diverse as:
- Serums
- Droppers
- Creams
- Lipsticks
Such products come in packaging shapes and sizes that do not match the other. Therefore, printed labels design should be non-identical. Equally important is that the labels for the entire cosmetic range should be consistent with your branding.
Labels should attract the attention of customers and be easy to memorize. Considering this, font choice, color tints, and visual arts matter greatly for making labels attractive and memorable.
Label Design Ideas for Cosmetics
- If your cosmetic serums are expensive and a high-end label design is necessary. Then, go for a vintage-styled label design.
- Suppose it’s a cosmetic conditioner for young girls. Then the label colors should be shocking and funky.
- Suppose the cosmetic product is all organic ingredients. Then the label graphics should be green and white.
- But say it’s a luxury cosmetic that shows a sense of privilege. Then the labels should be foil stamped in a burnish gold or silver.
Summing It Up
Your cosmetic labels design quality goes hand in hand with keeping as per government regulations and providing truthful information. You can design classic labels for your cosmetic products by thoughtfully considering the above-mentioned tips. Make sure to choose the right packaging services provider that has all the infrastructure, techniques and the tools to create quality labels. And if you don’t have a unique label design idea, don’t fret. The Cosmetic Boxes is your able packaging supplier to help you out in ideation for innovative label designs. Our experts have fresh design concepts around cosmetic labeling that will surely convert well. With us, explore endless cosmetic label design ideas and get creatively unique labels.
