“The packaging is more visible than the product. Do not underestimate the importance of packaging.” –
K S Ramanan
This saying will surely help you in understating how important packaging is in life, whether it is professional or personal. The concept of packaging is as old as Methuselah. In old times the packaging had only one purpose. That was the protection of the product during transportation. People did not put much focus on the packaging because there was no concept of marketing and branding. Moreover, the very ancient stage of packaging that people used to transport and store things was the natural material such as leaves. Later on, in middle age, people started using wood barrels as a packaging. Similarly, in the 1900s, cardboard becomes a more important packaging material. As the world continues to progress, so did the packaging.
Present motive behind packaging:
Nowadays, people have associated packaging with branding and marketing. As the world progressed, the industries also flourished. There are many brands in the whole world that are manufacturing and working on the same product. For instance, if we talk about cosmetics or makeup products, there are thousands of brands that launch the same makeup items every year with different names and formulas. Then how can they create a difference in the market? It is the packaging that can help in performing this function. A packaging that can help in the marketing of your brand. The better the marketing is, the more chances there will be for your brand to popularize and familiarize itself.
“Brand is just a perception, and perception will match reality over time.”- Elon Musk
You can only make your perceptions come true by using a unique and creative packaging of your product. And it will ingratiate in people’s minds and hearts with time.
Custom printed boxes-a way to promote your product and brand:
“You can’t sell anything if you can’t tell anything.”
A custom box is the only way to talk to the wide public in your absence. Moreover, it is a fact that people do not have a direct connection with the product while buying it. It is the packaging that can force the buyer to come and have a look. Similarly, packaging can make or change the buying decisions of customers. Custom printed boxes are the way to display your product in a unique and revolutionary manner to create a difference in the market. A printed box will not only protect the product while transit but also help in the promotion of your brand. It will differentiate you from others and help in increasing the buying rate ultimately.
Some benefits of custom printed boxes that can take your brand to new heights:
To understand the importance of printed packaging, we will discuss some benefits that you cannot ignore such boxes.
- Branding:
Branding your product is such a factor in promoting your brand. While buying a product, the first thing that catches the customer’s attention is the name of the brand. Moreover, by mentioning the brand name on the packaging, you can differentiate your product boxes from others in the market. So, print your brand name, logo, or tag line on the boxes to let your packaging communicate for your brand.
- Technical details
By using custom printed boxes for your product, you can add technical data like the manufacturing and expiry date of the product. You can also add other details like size, quantity, and other relevant product details. Likewise, you can print bar codes and other codes that can help in holding the package carefully while shipping. For example, you can mention the warning on the delicate products so that they will handle with more care to avoid loss.
- Ease for retailers
Retailers get products from different brands to earn the attention of customers. The packaging with relevant information will make it easy for them to organize the packages on their retail shelves. Moreover, by mentioning the expiry that on the boxes, the retailer will try to sell the products that are near to expiry sooner.
Get custom boxes from TheCosmeticBoxes and make your brand promotion successful:
There are many packaging companies working today due to the increasing demand for boxes. TheCosmeticboxes is one of the most experienced companies in the United States. We at our company try our best to ease customers in every way. However, to let you have complete satisfaction with the packaging, we provide 2D, 3D, and even physical sampling if necessary. In this way, you will have an idea about the packaging and make changes if you want before the manufacturing process. Besides, we use the latest and high technology printing techniques to make the printing appear beautifully. Order your custom printed boxes now before it gets too late. For more information or for placing the order, log in to our website www.thecosmeticboxes.com
